Brad Winderbaum is an American producer and the Head of Marvel Television, Animation, Comics & Franchise at Marvel Studios. He was formerly a VP of Production & Development at the company. Winderbaum joined Marvel Studios during the production of the company's first feature, Iron Man, as an assistant to Louis D'Esposito . He played a role in developing the studio's immersive marketing, contributing to the creation of behind-the-scenes documentaries and interactive campaigns for films such as Iron Man 2 (2010), Thor (2011), Captain America: The First Avenger (2011), and The Avengers (2012). In his current role, Winderbaum has been a driving force behind Marvel Studios' expansion into television and animation. He has overseen the development and production every TV series and special since What If...? (2021). Under his leadership, Marvel Studios introduced a new sub-banner of its Marvel Television banner called Marvel Spotlight, which is meant for select series that explore more grounded, character-driven stories and have little to no impact on the larger MCU narrative.